The July volume of Anzzia Magazine offers a behind the scenes look at the creation of Orlando International Fashion Week. This exclusive interview with CEO Rob Henlon and COO Jessica Henlon takes us on a journey of how the creative process and Executive process have to marry beautifully to create such an amazing fashion experience.
Anzzia: Oh, wow.
Rob: So, we were able to step in and do that and you know, it was fun. It was fun for us. It was different then working with lawyers and chiropractors and dentists and what not. We enjoyed working with them as well. But, this was definitely a lot more fun, getting our hands dirty.
Rob: But, immediately after that, because of the work that we've done and the social media presence that we created for that event, we were asked to help with the fashion show. So, not knowing too much about fashion we decided to do a lot of research. Jessica and I started going to every fashion event we could find in Orlando. Which, at the point, I had never been to a fashion show myself and I think Jessica maybe she was familiar with fashion. More familiar then I was I'm sure. We went to a couple fashion shows, through that we started meeting people and we enjoyed the people that we met. We really enjoyed the art, we enjoyed the hustle, we enjoyed the vision that they had. But, the thing that surprised us the most was that each event that we went to we found pockets of people throughout the city that were like minded, had the same vision, however they were not familiar with each other at all.
Anzzia: Yeah, okay.
Rob: So, what we decided instead of just producing the show that we were asked to market and produce, we invited those people that we met. Our first show, we decided to call it, with the person who hired us, we decided to call it Downtown Orlando Fashion Week. We had it extended to a two day show and see what we could do. That ended up going well, very well, surprisingly well. /laughs Our first show we had over two hundred people come.
For what's coming next season keep reading and check out the full interview HERE: https://joom.ag/cMDY
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